Cyber Seasonal Dreams
Traders Magazine, December 1999
Aflood of IPOs for Internet retailers is likely this year following their success at securing late-stage financing in 1999.
The challenge for these e-tailers though, is grabbing enough market share from their brick-and mortar counterparts. This past holiday season was of critical importance. Analysts predicted that most of the over $4 billion spent on gift giving by consumers would go to established retailers.
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