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IPO Roundup: Private Equity Online

Traders Magazine, November 1999

Robert Whiddon

Emboldened by the efforts of e-underwriters such as Wit Capital and W.R. Hambrecht, a group of cyber-financiers is using the Internet to raise private equity for small companies.

"The Internet provides the opportunity to allow more organizations to raise money among wealthy investors and venture capitalists," said Susan Woodward, executive vice president of research and chief economist at San Francisco-based Offroad Capital, one of the new breed of cyber-financiers. "The most profound manifestation of this is eBay. If you can organize the Beanie Baby market you can certainly organize the private equity market."

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