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Nasdaq Is Moving OperationsTo Times Square Location:Move Is Hailed as Marketing Coup for Exchange

Traders Magazine, August 1998

John A. Byrne

Nasdaq's latest weapon for upending the New York Stock Exchange does not directly involve more listings. The Big Board's arch rival has a much different weapon: the largest sign and a swaggering marketing and television complex in New York's revitalized Times Square.

While the Big Board remains the world's preeminent stock market, dwarfing Nasdaq in prestige and trading volume, the guns are out as Nasdaq aims to turn the tables.

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