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John D’Antona Jr.
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TRADERS Q&A: Petra Kass, Google

Google's Petra Kass, Head of Capital Markets Marketing for Google Cloud, spoke with editor John D'Antona Jr. on the state of cloud adoption in the capital markets, security, costs and its alignment with Aite Group.

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ETF’s European Love Affair

ETFs have not only made a big splash in U.S. markets, but they’re also making inroads into European markets. In fact, the total number of European-listed ETFs and Exchange Traded Products (ETPs) has more than quadrupled in the past few years. For more information, watch this video and visit


Q: What can the European markets do to promote ETFs with retail investors there?

A: The primary tool is education. Like when ETFs were first introduced in this country, large asset management firms and banks that created ETFs had to help investors understand the advantages and benefits of trading them. And it worked. In this country ETFs are now very popular with retail investors. The same type of "investment in education" is indeed increasing their popularity in Europe.


About Insight Bites in 60 Seconds

When it comes to stock trading, so much is changing so quickly that it’s difficult to understand and manage all the variables. Whether it’s algorithmic trading, price swings or dark liquidity, The Insight Bites series presents smart and concise snapshots of what a trader can do to address and overcome the most pressing of these challenges. Hosted by Traders Magazine and brought to you by Bloomberg Tradebook, each 60 second animated video provides quick and humorous insight into a unique issue that traders face every day. For more information, visit