Technology now comprises a big part of today's trading landscape, perhaps most of it. Beyond just automating what used be to manual tasks, technology has encroached well into the "thinking"; parts of a trader's job. The key question for firms is where to draw the line. How much of the human touch should they outsource to machines?
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The only personally identifiable information we collect about you is that which you choose to share with us in registration or when responding to offers from Traders or from our business partners. We also collect information about aggregate site usage. The statistics we gather about unique visits, repeat visits and page views are all based on IP addresses, and are not associated with your personal information.
Why do we ask for personal information about you?
Our goal at Traders is to provide you with comprehensive news and data relevant to securities industry operations, processing and technology worldwide. Some of this proprietary information is restricted to paid subscribers only and requires registration and password protection. To support this personalization, we need to be able to identify your account from session to session. This requires that you provide us with some information about yourself. Your user name, password and e-mail address allow us to differentiate you from other users and to maintain your personalized access to our electronic products. They also allow us to contact you about developments and new products on the site.
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We also collect information about aggregate site usage. Statistics we gather about unique visits, repeat visits and page views are all based on IP addresses, not on your individual activities.
Sometimes we want personal information from you so that we, our partners and our advertisers can send you some material we think might be of interest to you. We will always tell you up front what we're going to do with your responses, and we will always give you a chance to say "no thanks."