This paper by Fidessa's Steve Grob looks at high and low touch trading in capital markets and how they are morphing to meet the practical realities of participants today.
What information do we gather?
The only personally identifiable information we collect about you is that which you choose to share with us in registration or when responding to offers from Traders or from our business partners. We also collect information about aggregate site usage. The statistics we gather about unique visits, repeat visits and page views are all based on IP addresses, and are not associated with your personal information.
Why do we ask for personal information about you?
Our goal at Traders is to provide you with comprehensive news and data relevant to securities industry operations, processing and technology worldwide. Some of this proprietary information is restricted to paid subscribers only and requires registration and password protection. To support this personalization, we need to be able to identify your account from session to session. This requires that you provide us with some information about yourself. Your user name, password and e-mail address allow us to differentiate you from other users and to maintain your personalized access to our electronic products. They also allow us to contact you about developments and new products on the site.
Other information that we ask you to share allows us to improve the site and develop the electronic products to meet your professional needs. Aggregate demographic information about our users is valuable to our advertisers, as it provides them with some important, yet anonymous information about potential customers. Without advertising support, we could not keep the site open for your use.
Opting Out: Here is how it works at Traders:
Please note: Nothing in a cookie allows us to identify you individually. Your computer is assigned a number and that number is tracked using the cookie. This number is only meaningful in the context of our secure database system and your personalized version of Traders.
We also collect information about aggregate site usage. Statistics we gather about unique visits, repeat visits and page views are all based on IP addresses, not on your individual activities.
Sometimes we want personal information from you so that we, our partners and our advertisers can send you some material we think might be of interest to you. We will always tell you up front what we're going to do with your responses, and we will always give you a chance to say "no thanks."